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Property Management Tech Guide: Company Highlight


Transparent is a service that provides vacation rental owners with data and insights on the performance of their properties and the vacation rental market in their area. The service offers three plans: Smart Rental Free, Smart Rental Pro, and Transparent BI.

Here are some of the features that Transparent can provide to you:

  • High-level data for any market globally
  • Average historical rates in the market
  • Average occupancy rates
  • Average revenue
  • Information on properties competing in the area
  • Performance data on properties listed on platforms like Airbnb
  • Average rates for specific types of properties on specific platforms
  • Comparison of prices to a subset of competitors
  • Information on discounts and fees used by competitors
  • Insights on the things that are driving positive and negative reviews for properties
  • Comparison of properties to their competitive sets
  • Performance metrics aggregated with data from a property management system (PMS)
  • Data-based recommendations for pricing strategy based on historical and forward-looking data
  • Insights on where to invest time and resources based on global trends
  • Ability to communicate data-based client proposals and projections
  • Automation of recurring, custom performance reports

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